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Researching SERP Features
SERP Features: Address Pack

SERP Features: Address Pack

The address pack shows a block containing a map and a list of the most popular organizations located at a specific address. 

Here’s what address packs look like on desktop results:

What Google address pack looks like

And on mobile results:

What address pack looks like on mobile devices

How to Rank for an Address Pack

To optimize your business listing in order to rank for the address pack, focus on improving your local SEO. 

  • Improve regular organic search positions on the SERP through keyword research 
  • Optimize your Google Business Profile with the most recent and relevant information (address, phone number, category, and attributes) 
  • Add photos to your Google Business Profile and encourage visitors/customers to do the same 
  • Manage inaccurate information listed in directories 
  • Add schema markup to your site to help search engines understand what a business does and where it’s located 
  • Get good reviews and ratings 
  • Always respond to reviews 

Refer to our blog post: What Is Local SEO? Local Search Guide for Businesses for more information about how to optimize your business for local SEO. 

How Semrush Collects Data About Address Packs 

  • When we scan a keyword’s SERP, we identify whether or not an address pack feature is present anywhere on the results page. 
  • If an address pack feature is present on the SERP, you’ll see its gray icon in the SF column.
  • Since we cannot currently collect URLs related to address packs, we cannot say if a queried domain is featured and cannot save it as a position.