The Keyword Manager (available only with a paid subscription) provides a deeper analysis of up to 1,000 keywords at a time. You can use it to refresh metrics in real-time to see if any SERP Features or top competitors for a keyword have changed since Semrush’s last update.
Keywords can be analyzed in the Keyword Manager in a few ways:
- From the + sign at the top of Keyword Overview
- From the Keyword Magic Tool main table
- From the Keyword Gap tool
- From Organic Research (Positions and Position changes tabs)
- Imported manually
To add keywords from Keyword Overview to Keyword Manager, hover over the + sign next to the keyword and start a new list or choose an existing list to add this keyword to. By clicking the + sign you will send the analysed keyword to the default Keyword Manager list.
To add keywords from Keyword Magic Tool to the Keyword Manager, click on the checkbox next to the individual keyword and select the blue “Add to Keyword Manager” button.
Alternatively, you can click on the + sign located next to each keyword and send the selected individual keyword to your Keyword Manager list.
The same options of adding keywords are available in the Keyword Gap tool, use either the blue “+ To Keyword Manager” button or the + sign next to each keyword.
This process is the same for your keywords in Organic Research, simply click on the add to keyword manager button or the + sign in your Organic Research Reports.
To add keywords manually, locate the blue “Import” button at the top right of the Keyword Manager screen (see below). The next window will allow you to add up to 1000 keywords to the Keyword Manager (add one keyword per line).
By adding your own keywords to this tool, you can gather real-time metrics on the competitive nature of your target keywords.
With your keywords in the Keyword Manager you can analyze their:
- Competitive Density
- Keyword Difficulty %
- SERP Features
- Click Potential
- Top Competitors
- Last Changes (Last Update)
Top Competitors and Click Potential will be listed only after clicking on the Update Metrics button. Once clicked, you will be able to see the list of snippets that are in the top 10 results on the SERP for the keyword at that given time. The Update Metrics button allows you to refresh the metrics on any individual keyword in real time.
Please note: Users are limited depending on their subscription level.
Keyword Manager (Refresh Keywords per month)
Free - n/a
Pro - 250
Guru - 1000
Business - 5000
You can tag your keywords in the Keyword Manager with the checkboxes or simply clicking the tag field under a keyword.
Then you can filter your list by tags, export by tags, and also send tagged keywords to other tools (Position Tracking and PPC Keyword Tool)
Sending Keywords to Other Tools
The Keyword Manager also gives you the ability to send certain keywords to your Position Tracking and PPC Keyword Tool campaigns set up in your Projects. Once you are in the Keyword Manager, you will see a tab in the top right labeled “Send to other tools.”
After clicking on this button, you will be able to choose if you want to send all of your keywords to Position Tracking or the PPC Keyword Tool, or if you want to just send a selected number of keywords. In order for you to do this, you must first have a Position Tracking or PPC Keyword Tool campaign already set up.
Search history is how the Keyword Magic Tool keeps a history of your keyword research.
When you enter your first seed keyword in the Keyword Magic Tool, it will be saved into your search history with the other seed keywords you have queried. This lets you go back at any time to reference keyword research you started in the past.
When viewing your Keyword Manager, you will see your search history categorized in lists. These lists will let you analyze those specific keywords in your Keyword Manager.
Limits for using Keyword Manager depend on your subscription level and are as follows:
Number of lists you can create and manage:
- Free - 0 lists
- Pro - 50 lists
- Guru - 50 lists
- Business - 50 lists
Number of keywords you can refresh metrics for per month:
- Free - 0
- Pro - 250
- Guru - 1,000
- Business - 5,000