Topic Finder is a content ideation tool within the Content Toolkit in Semrush.
It helps you discover high-potential content topics backed by real-time SEO data.
Instead of spending hours on manual research, you get instant, data-driven suggestions, so you can focus on creating content that drives relevant traffic. With Topic Rotation, the tool automatically refreshes these suggestions weekly, ensuring you always have fresh, relevant ideas to capture your audience's attention.
Once you find the topic you’d like to cover, Topic Finder sends it to the AI Article Generator—and you receive a polished SEO-friendly article within minutes.
How Can Topic Finder Help Me?
With Topic Finder, you can:
- Discover the best-performing content topics based on real-time SEO data
- Receive automatic weekly updates with fresh topic ideas for your saved lists
- Identify content gaps your competitors haven’t covered
- Spot low-hanging fruit topics with high search demand and low difficulty
- Get tailored ideas based on your niche and location
- Instantly create briefs or generate content from the Content Toolkit
How to Use Topic Finder
Follow these simple steps to discover high-performing content topics:
Step 1: Open Topic Finder in the Content Toolkit
Click Topic Finder from the left-hand menu inside the Content Toolkit.
Step 2: Enter Your Topic Idea
Topic Finder helps you discover high-performing content topics based on your primary idea or keyword.
- Enter a broad Starting topic (e.g., "project management").
- Select your target Audience location (e.g., United States).
- Click Find topics to generate suggestions.
Step 3: Review Your Topic Suggestions
Topic Finder analyzes the data and presents a list of the best-performing content topics based on your input.
Click on any topic from the left-hand panel to analyze it.
Each topic includes the following sections to help you assess its content potential:
Why this topic works: This section explains why a specific topic was suggested. It gives a brief summary of what makes the topic valuable—such as high search demand, low keyword difficulty, and/or a strong search intent.
SEO data: This section displays key SEO metrics for the topic, including:
- Number of keywords in the group
- Total monthly search volume
- Average keyword difficulty (KD)
- Primary search intent (informational, commercial, transactional, or navigational)
Keywords: Click on the number shown below “Keywords” to view the full list of related keywords along with their individual metrics.
Title ideas: A list of suggested headlines you can use for your post.
Step 4: Choose How to Start Writing
Click ‘Start writing’ next to the topic or specific title ideas.
You’ll get three options:
- Generate a full article with AI
- Create an SEO content brief
- Write manually from scratch using AI assistance
Topic Finder will send you directly to Article Generator, SEO Brief Generator, or AI Search Optimizer, depending on your choice.
Topic Lists Management and Notifications
You can manage your topics in the Topic Lists view. Here, you can see when your lists were last updated and toggle Weekly updates on or off for specific topics.
To help you consistently discover relevant ideas, Topic Finder uses Topic Rotation. This feature automatically refreshes your topic suggestions every week, so you don't have to manually research the same keywords repeatedly.
Notifications:
- Interface: Look for a green notification badge around your starting topic in the interface. This signals that new topics are available.
- Email: You will receive email notifications containing rotated suggestions for your last 3 searched topics.
Note: If fewer than 50 topics are available for your keyword, rotation will be disabled.