Troubleshooting Google Analytics integration with Semrush

Please double check the email address of the Google account through which you’re connecting Google Analytics (GA) to Semrush. Make sure that it has the necessary permissions. To connect a GA account to Semrush, you need to have at least Viewer permission.

If the necessary permissions were granted after you tried to connect your GA account, you will need to reset the integration in Semrush and repeat the steps of connecting GA.

Check if you're trying to connect Universal Google Analytics or the new version - Google Analytics 4. Please note that, currently, you can connect Google Analytics 4 only to the SEO Dashboard and My reports in Semrush. The rest of the tools that support Google Analytics integration can be paired only with the Universal Analytics property.

To check the type of property take a look at the tracking number - if it contains only numbers (1234567) – this is a Google Analytics 4 property, if the tracking number starts with UA (UA-1234567) – this is a Universal property:

As a temporary workaround, you can create a second universal property for the analyzed domain as described here and connect this universal property to the tools in Semrush.

Make sure that in Google Analytics (GA) the Website’s URL in View settings and the Default URL in Property settings exactly match the project's domain in Semrush. In other words, if in GA the Website’s URL/ Default URL is blog.example.com, your project in Semrush should be set up for blog.example.com not example.com and vice versa.

To see the Website’s URL in View settings, go to Admin -> View Settings.

To see the Default URL in Property settings, go to Admin -> Property settings.