Last updated: 2025年11月12日

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    ulta.com Web Traffic Statistics

    Get a snapshot of ulta.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    ulta.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In 10月 ulta.com received 3639.73万 visits with the average session duration 07:55. Compared to 9月 traffic to ulta.com has decreased by -10.6%.
    Total Visits last 3 months
    10月3639.73万
    9月4071.43万
    8月3410.05万
    Get marketing insights →10x daily insights. Free!

    ulta.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Ulta.com's core audience is located in 米国 followed by インド, and カナダ.
    Country
    All devices
    Desktop
    Mobile
    米国94.89%3453.64万22.68%77.32%
    インド1.0%36.43万12.83%87.17%
    カナダ0.86%31.35万26.28%73.72%
    イギリス0.43%15.63万35.86%64.14%
    オーストラリア0.26%9.6万27.8%72.2%
    See all countries →10x daily insights. Free!

    ulta.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On ulta.com, visitors mainly come from ダイレクト (48.45% of traffic), followed by google.com (17.08%). In most cases, after visiting ulta.com, users go to capitaloneshopping.com and icims.com.

    ulta.com AI Traffic

    Instantly get a clear LLM traffic breakdown. See how ulta.com appears across today’s top AI platforms:
    • 2万 visits from ChatGPT
    • 3134 from paradox.ai
    • 2664 from uhrs.ai
    • …and more!
    Check your AI Visibility →Interested in Enterprise solution, book a demo!

    ulta.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Ulta.com's audience also visits sephora.com, followed by allure.com, and byrdie.com.
    #1
    Visits:

    4306.64万

    #2
    Visits:

    589.22万

    #3
    Visits:

    816.03万

    ulta.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Ulta.com’s traffic has dropped by -0.32% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -17.0% down to current paid search traffic.

    ulta.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    ulta.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to ulta.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    米国
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    ulta
    C
    N
    13,350,0000.6425.81%
    ulta beauty
    C
    N
    11,000,0000.57.7%
    ulta coupon
    T
    1246,0000.31.89%
    ulta hours
    N
    190,5000.70.69%
    ulta careers
    C
    N
    160,5000.540.46%

    ulta.com SEO Audit

    Check out ulta.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
    Make sure Google bot can crawl and index your website
    Scan your website for 130+ technical and SEO mistakes

    ulta.com SEO Audit and Website Health Check

    See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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