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Top websites
Based on data from the SemrushTraffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Position | Website | Change | Visits | Pages / Visit | Bounce rate |
---|---|---|---|---|---|
1 | sephora.com | – | 65,043,879 | 4.15 | 35.98% |
2 | ulta.com | – | 64,668,261 | 4.20 | 33.45% |
3 | fragrantica.com | – | 31,412,360 | 3.44 | 45.55% |
4 | ipsy.com | 1 | 21,510,345 | 6.87 | 24.40% |
5 | ![]() | 2 | 19,677,919 | 2.78 | 52.94% |
6 | sallybeauty.com | 4 | 16,389,440 | 2.60 | 50.86% |
7 | yesstyle.com | 2 | 15,088,044 | 4.11 | 45.01% |
8 | urbandecay.com | – | 14,223,396 | 1.13 | 95.75% |
9 | suslusozluk.com | 3 | 13,149,364 | 4.50 | 37.22% |
10 | qvc.com | 2 | 12,893,036 | 5.59 | 35.81% |
11 | douglas.de | 19 | 11,452,369 | 1.30 | 84.53% |
12 | influenster.com | 1 | 9,995,340 | 1.74 | 71.02% |
13 | fragrancenet.com | 3 | 9,493,882 | 3.65 | 52.44% |
14 | lookfantastic.com | – | 9,312,137 | 4.31 | 41.79% |
15 | fragrantica.ru | 9 | 8,191,989 | 5.38 | 34.90% |
16 | lipscosme.com | – | 7,357,356 | 3.12 | 53.15% |
17 | doterra.com | – | 7,060,670 | 4.37 | 34.72% |
18 | kosmetista.ru | 4 | 6,682,290 | 3.72 | 36.58% |
19 | makeup.com.ua | – | 6,443,216 | 3.94 | 52.72% |
20 | wizaz.pl | 1 | 6,415,437 | 2.45 | 63.17% |
The top websites page is a free and convenient way to discover the world’s most popular sites based on location and/or industry.
The information displayed here allows users to identify and observe trends, and track how the world’s leading websites – and their numbers – are changing from month to month.
For instance, here’s what we discovered this month:
sephora.com is the most visited Beauty website in the world in June 2022, attracting nearly 65.0M monthly visits. With second-placed ulta.com receiving 64.7M visits in the same period. fragrantica.com also performed strongly, generating nearly 31.4M visits.
Pages/Visit - an estimate of how many pages (on average) a person visits in one session on the website. The total average pages per visit for these popular websites is 3.61 pages. The highest average pages per visit - ipsy.com - 6.87 pages.
Bounce Rate - an estimate of the website’s average bounce rate, or percentage of visitors that leave the website after viewing just one page. The total average bounce rate is 47.88% and the highest bounce rate - urbandecay.com - 95.75%.
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