Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Retail Websites in Austria, Updated June 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 37,520,809 | 6.48 | 37.42% |
| 2 | obi.at | 1 | 3,287,267 | 3.35 | 47.18% |
| 3 | mediamarkt.at | 1 | 2,708,867 | 3.32 | 58.44% |
| 4 | aliexpress.com | 2 | 2,604,938 | 5.61 | 46.28% |
| 5 | geizhals.at | – | 2,425,957 | 4.84 | 40.07% |
| 6 | zalando.at | 4 | 2,159,030 | 9.05 | 35.06% |
| 7 | hofer.at | – | 2,158,839 | 4.78 | 48.03% |
| 8 |  | 5 | 2,109,539 | 1.85 | 69.59% |
| 9 | ikea.com | 3 | 2,032,495 | 6.63 | 32.15% |
| 10 | idealo.at | 1 | 1,990,345 | 2.89 | 44.45% |
| 11 |  | 3 | 1,732,893 | 4.57 | 53.87% |
| 12 | ebay.at | 1 | 1,724,627 | 4.28 | 49.5% |
| 13 | billa.at | 4 | 1,647,558 | 2.5 | 63.85% |
| 14 | shop-apotheke.at | 6 | 1,633,898 | 4.7 | 54.31% |
| 15 |  | – | 1,608,447 | 2.68 | 61.36% |
| 16 | gutekueche.at | – | 1,593,121 | 1.73 | 85.05% |
| 17 | preisjaeger.at | 1 | 1,579,818 | 2.91 | 43.43% |
| 18 | xxxlutz.at | 6 | 1,476,778 | 3.88 | 61.19% |
| 19 | dm.at | 1 | 1,459,014 | 2.96 | 58.05% |
| 20 |  | 1 | 1,442,199 | 4.56 | 51.56% |
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Key Insights on Top Retail Websites in Austria in June 2025
As of June 2025, amazon.de is the most visited Retail website in Austria, attracting 37.52M monthly visits. obi.at follows with 3.29M visits, and mediamarkt.at records 2.71M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.18, with zalando.at leading at 9.05 pages per visit.
The average bounce rate is 52.04%, with gutekueche.at having the highest at 85.05%.
And ikea.com leads the way with the lowest bounce rate at 32.15%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Retail Websites in Austria
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Last updated: July 13, 2025
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