Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In December imperial.ac.uk received 2.82M visits with the average session duration 08:50. Compared to November traffic to imperial.ac.uk has decreased by -23.42%.

Visits

2.82M

-23%

Pages / Visit

3.98

Avg. Visit Duration

08:50

Bounce Rate

49.89%

Total Visits last 2 months

Dec2.82M

Nov3.69M

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imperial.ac.uk Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Imperial.ac.uk's core audience is located in United Kingdom followed by India, and United States.

Country		All devices	Desktop	Mobile
United Kingdom	52.31%	1.48M	79.46%	20.54%
India	12.25%	345.66K	26.74%	73.26%
United States	8.99%	253.74K	64.13%	35.87%
Japan	2.4%	67.81K	97.88%	2.12%
Hong Kong	1.93%	54.36K	49.27%	50.73%

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imperial.ac.uk Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Dec 2024

On imperial.ac.uk, visitors mainly come from Direct (49.56% of traffic), followed by google.com (26.57%). In most cases, after visiting imperial.ac.uk, users go to blackboardcdn.com and microsoftonline.com.

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imperial.ac.uk Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Imperial.ac.uk's audience also visits manchester.ac.uk.

manchester.ac.uk

Visits:

4.32M

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imperial.ac.uk Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Imperial.ac.uk’s traffic has dropped by -2.03% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 71.67% up to current paid search traffic.

Organic Search Traffic

1.25M

-2%

Paid Search Traffic

12.47K

+72%

Branded Traffic Share

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imperial.ac.uk Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

imperial.ac.uk Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to imperial.ac.uk, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United Kingdom

Dec 2024

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
imperial college london	N	1	90,500	0	11.51%
imperial	N	1	22,200	1.52	2.82%
imperial college	N	1	12,100	0	1.53%
blackboard imperial	N	1	8,100	0	1.03%
imperial college business school	N	1	8,100	0	1.03%

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imperial.ac.uk Backlink Analytics

Analyze and track imperial.ac.uk’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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imperial.ac.uk Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

84.71K

7.22M

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imperial.ac.uk Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In December the number of backlinks to imperial.ac.uk has dropped by -11.81% and equals 7.22M. The amount of referring domains has dropped by -1.24% and equals 84.71K.

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imperial.ac.uk SEO Audit

Check out imperial.ac.uk’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

imperial.ac.uk SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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imperial.ac.ukDecember 2024 Traffic Stats

imperial.ac.uk Web Traffic Statistics

imperial.ac.uk Traffic and Visitor Engagement