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google.com Web Traffic Statistics

Get a snapshot of Google’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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google.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April google.com received 99.32B visits with the average session duration 21:23. Compared to March traffic to google.com has decreased by -12.1%.

Total Visits last 3 months
Apr99.32B
Mar112.94B
Feb97.02B
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google.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Google.com's core audience is located in United States followed by India, and Japan.

Country
All devices
Desktop
Mobile
18.28%18.15B25.87%74.13%
11.82%11.74B6.75%93.25%
5.55%5.51B1.02%98.98%
4.45%4.42B1.81%98.19%
3.31%3.29B25.27%74.73%
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google.com Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On google.com, desktops drive 16.1% of visits, while 83.9% of visitors come from mobile devices.

Desktop16.1%Mobile83.9%

Desktop

16.1%

Mobile

83.9%

google.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On google.com, visitors mainly come from Direct (64.20% of traffic), followed by youtube.com (2.85%). In most cases, after visiting google.com, users go to youtube.com and wikipedia.org.

google.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Google.com's audience also visits apple.com, followed by twitter.com, and microsoft.com.

#1
Visits:652,550,089
#2
Visits:8,404,126,302
#3
Visits:1,305,636,418
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google.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Google.com’s traffic has dropped by -27.8% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 2% up to current paid search traffic.

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google.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to google.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

KeywordIntentPos.VolumeCPC(USD)Traffic %
google
N
183,100,0000.8313.94
gmail
C
N
155,600,0000.769.32
google docs
N
T
120,400,0001.233.42
google maps
C
N
120,400,0000.283.42
google flights
I
T
113,600,0000.72.28
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Last updated: May 28, 2023

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