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Last updated: December 28, 2024

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  • Which keywords they target
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amazon.es Web Traffic Statistics

Get a snapshot of amazon.es online performance by viewing its most critical traffic metrics
Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels

amazon.es Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November amazon.es received 239.36M visits with the average session duration 09:41. Compared to October traffic to amazon.es has increased by 14.52%.
Total Visits last 3 months
Nov239.36M
Oct209.01M
Sep208.54M
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amazon.es Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Amazon.es's core audience is located in Spain followed by Portugal, and United States.
Country
All devices
Desktop
Mobile
Spain82.2%196.74M33.71%66.29%
Portugal5.91%14.15M57.28%42.72%
United States1.09%2.6M56.08%43.92%
Mexico0.96%2.29M32.89%67.11%
United Kingdom0.74%1.78M33.15%66.85%
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amazon.es Traffic Share by Device

Quickly understand where a website`s traffic comes from and what devices visitors prefer to use. On amazon.es, desktops drive 36.2% of visits, while 63.8% of visitors come from mobile devices.
Desktop36.2%
Mobile63.8%
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All Devices
Desktop
Mobile

amazon.es Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience
Top SourcesTop Destinations
Direct
+10.35%
63.65%
Google organic
google.com
+9.92%
20.72%
Google organic
google.es
+6.76%
1.73%
+13.79%
1.63%
-1.13%
1.3%
+4.25%
13.97%
+12.17%
8.65%
+4.3%
4.72%
+13.38%
4.31%
+16.94%
2.65%
amazon.es

On amazon.es, visitors mainly come from Direct (63.65% of traffic), followed by google.com (20.72%). In most cases, after visiting amazon.es, users go to primevideo.com and google.com.

amazon.es Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Amazon.es's audience also visits youtube.com, followed by wikipedia.org, and elcorteingles.es.
#1
Visits:

72.75B

#2
Visits:

6.88B

#3
Visits:

33.62M

amazon.es Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Amazon.es’s traffic has dropped by -2.43% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 1.75% up to current paid search traffic.
Organic Traffic
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amazon.es Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

amazon.es Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to amazon.es, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
Spain
KeywordIntentPositionVolumeCPC(USD)Traffic %
amazon
N
116,600,0000.0621.44%
amazon prime
I
T
11,500,0000.081.93%
amazon españa
N
1550,0000.060.71%
amazon es
N
1165,0000.060.21%
youporn
N
21,000,00000.21%

amazon.es SEO Audit

Check out amazon.es’s site performance with an audit that detects issues related to crawlability, content, links, and coding
Assess your website’s performance and fix all associated issues
Make sure Google bot can crawl and index your website
Scan your website for 130+ technical and SEO mistakes

amazon.es SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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