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    Last updated: November 21, 2024

    amazon.com

    October 2024 Traffic Stats

    Online Services
    Global Rank:
    Worldwide
    15
    Country Rank:
    United States
    4
    Category Rank:
    Online Services
    11
    Visits

    3.41B

    Authority Score

    100

    Traffic Cost

    Unlock

    Ad Spend

    Unlock

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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    amazon.com Web Traffic Statistics

    Get a snapshot of amazon.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    amazon.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October amazon.com received 3.41B visits with the average session duration 11:11. Compared to September traffic to amazon.com has increased by 10.46%.
    Visits

    3.41B

    +10%
    Pages / Visit

    6.85

    Avg. Visit Duration

    11:11

    Bounce Rate

    39.82%

    Total Visits last 3 months
    Oct3.41B
    Sep3.09B
    Aug3.23B
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    amazon.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Amazon.com's core audience is located in United States followed by India, and Canada.
    Country
    All devices
    Desktop
    Mobile
    United States78.34%2.68B51.04%48.96%
    India1.93%66.04M29.53%70.47%
    Canada1.02%34.97M54.62%45.38%
    United Kingdom0.89%30.4M43.87%56.13%
    Mexico0.87%29.83M26.06%73.94%
    See all countries →10x daily insights. Free!

    amazon.com Website Traffic Journey

    Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

    On amazon.com, visitors mainly come from Direct (71.08% of traffic), followed by google.com (14.08%). In most cases, after visiting amazon.com, users go to google.com and amazon.com.

    Show traffic details →

    amazon.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Amazon.com's audience also visits ebay.com, followed by walmart.com, and reddit.com.
    #1
    amazon.com favicon
    ebay.com
    Visits:

    697.49M

    #2
    amazon.com favicon
    walmart.com
    Visits:

    454.85M

    #3
    reddit.com
    Visits:

    6B

    See more competitors →

    amazon.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    amazon.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to amazon.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    United States
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    amazon
    N
    		1151,000,0000.0519.02%
    amazon prime
    N
    		124,900,0000.043.13%
    amazon.com
    N
    		12,740,0000.030.34%
    amazon customer service
    N
    		11,220,0000.860.15%
    amazon prime login
    N
    T
    		1823,0000.080.1%
    See all keywords →

    amazon.com SEO Audit

    Check out amazon.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
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    Scan your website for 130+ technical and SEO mistakes