Semrush backlink tools
Grow your domain’s authority with backlinks
Audit your backlink profile, find gaps in your off-site strategy, and build partnerships to boost your search rankings and AI visibility.
The backlink intelligence behind better rankings and AI visibility
Running a $2.3B marketplace means you can’t afford to guess. We need clarity across markets to make the right calls fast.
Sascha Weber
Head of SEO, Chrono24
Complete backlink analysis
Explore any domain's full backlink profile — every linking page, anchor text, and authority metric — with ~10B pages crawled daily.
Backlink gaps
Find the high-authority domains linking to competitors but not to you — filtered by relevance and sorted by impact.
AI-powered PR workflows
Find the right journalists, send personalized pitches from your authenticated domain, and track coverage in one outreach workflow.
Brand mention monitoring
Track brand mentions and coverage across the web in real time, with AI summaries and campaign attribution.
289M+ AI prompts
142 regional keyword databases
808M domain profiles
43T+ backlinks
Every tool you need for backlink growth
Don't just take our word for it
4.5
4.5
4.7
4.7
4.4
4.4
Marketers all over the world trust Semrush
28M
Marketing professionals have already used Semrush
35%
Fortune 500 companies use Semrush as their go-to marketing tool
21
International awards for best SEO software suite
Learn more about backlinks
FAQ
Semrush’s backlink database contains over 43T+ backlinks across 800M+ domains, with roughly 10B pages crawled daily by Semrush's proprietary backlink crawler. It's updated continuously so your backlink data is always as fresh as possible.
A backlink gap tool is an SEO research tool that compares a website’s backlink profile against up to five competitors simultaneously, surfacing domains that link to them but not you. These represent the site’s top link-building opportunities. Semrush’s Backlink Gap tool finds these gaps and sorts the results by authority and relevance so you can quickly spot your best opportunities to build authority through backlinks.
AI-Cited Media is a feature in Semrush’s AI PR Toolkit that shows which outlets LLMs like ChatGPT, Perplexity, and Gemini cite when answering questions about your topic. It includes outlet traffic and audience data so you can prioritize coverage targets by AI visibility impact.
Yes, you can analyze competitor backlink profiles with Semrush. The Backlinks and Referring Domains tools work on any domain — no account access needed. Enter any competitor URL to see their full link profile, top referring domains, and authority trend.
Semrush One: This trial combines the SEO Toolkit with the AI Visibility Toolkit to give you a complete solution for winning on search everywhere—from traditional search to AI discovery. Take a Semrush One trial here.
- SEO, Traffic & Market, Social, Content, Local, and Advertising Toolkits: 7-day free trial for all plans.
- AI Visibility Toolkit: No trial, but you can explore a free demo report.
- Reporting and Lead Generation Add-ons: 14-day free trial.
START GROWING YOUR ONLINE VISIBILITY TODAY
Get free 7-day access to our marketing toolkits. Cancel anytime.
