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Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty and Cosmetics Websites in Malaysia, Updated May 2024
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | fragrantica.com | – | 416,135 | 3.3 | 50.24% |
| 2 | bathandbodyworks.com.my | 3 | 286,899 | 2.92 | 63.5% |
| 3 | sephora.my | 1 | 232,850 | 3.85 | 55.95% |
| 4 | incidecoder.com | – | 70,155 | 1.98 | 74.42% |
| 5 | yslbeauty.com.my | 8 | 50,819 | 3.9 | 43.69% |
| 6 | nuskin.com | – | 48,822 | 18.95 | 37.16% |
| 7 | loccitane.com | 13 | 46,415 | 4.23 | 40.93% |
| 8 | ulprospector.com | – | 41,429 | 6.1 | 36.34% |
| 9 | perfectcorp.com | 1 | 34,483 | 1.73 | 50.81% |
| 10 | fragrancex.com | 7 | 32,688 | 15.39 | 8.91% |
| 11 | beautyinsider.my | 5 | 31,385 | 1.17 | 92.79% |
| 12 | clarins.com.my | 2 | 30,326 | 3.99 | 65.95% |
| 13 | sephora.com | 14 | 28,027 | 5.52 | 50.98% |
| 14 | qvc.com | 7 | 24,359 | 1.53 | 76.42% |
| 15 | femaledaily.com | – | 23,456 | 1.5 | 74.79% |
| 16 | ulta.com | – | 23,047 | 1.34 | 97.39% |
| 17 | laneige.com | – | 21,942 | 3.71 | 10.56% |
| 18 | thebodyshop.com.my | 7 | 21,749 | 1.39 | 87.54% |
| 19 | strawberrynet.com | – | 21,240 | 1.13 | 94.68% |
| 20 | threebs.co | 2 | 19,974 | 3.06 | 45.64% |
Key Insights on Top Beauty and Cosmetics Websites in Malaysia in May 2024
As of May 2024, fragrantica.com is the most visited Beauty and Cosmetics website in Malaysia, attracting 416.14K monthly visits. bathandbodyworks.com.my follows with 286.9K visits, and sephora.my records 232.85K visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.34, with nuskin.com leading at 18.95 pages per visit.
The average bounce rate is 57.93%, with ulta.com having the highest at 97.39%.
And fragrancex.com leads the way with the lowest bounce rate at 8.91%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: June 12, 2024