Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Finance Websites in Japan, Updated July 2025
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | sbisec.co.jp | – | 40,550,838 | 7.95 | 23.82% |
| 2 |  | – | 33,900,196 | 8.91 | 25.89% |
| 3 | yahoo.com | 5 | 26,583,824 | 2.95 | 47.33% |
| 4 | nikkei225jp.com | – | 21,006,835 | 1.76 | 65.61% |
| 5 | mufg.jp | 2 | 20,850,896 | 4.38 | 41.07% |
| 6 | minkabu.jp | 1 | 16,139,666 | 5.27 | 56.15% |
| 7 | kabutan.jp | 1 | 15,248,359 | 7.05 | 35.57% |
| 8 | smbc-card.com | 3 | 15,056,454 | 4.1 | 40.45% |
| 9 | moppy.jp | 4 | 14,015,961 | 4.75 | 28.96% |
| 10 |  | 2 | 13,676,054 | 11.73 | 20.02% |
| 11 | bloomberg.co.jp | – | 12,708,638 | 1.6 | 68.68% |
| 12 | smbc.co.jp | 3 | 11,861,373 | 4.12 | 54.01% |
| 13 | rakuten-bank.co.jp | 3 | 10,713,426 | 6.76 | 29.47% |
| 14 | mizuhobank.co.jp | – | 10,622,923 | 4.37 | 37.19% |
| 15 |  | 1 | 10,480,559 | 1.62 | 71.73% |
| 16 | saisoncard.co.jp | 1 | 9,516,428 | 3.85 | 40.01% |
| 17 | aeon.co.jp | 1 | 9,123,430 | 4.23 | 37.34% |
| 18 | jcb.co.jp | 1 | 8,499,669 | 4.11 | 42.52% |
| 19 | xmtrading.com | – | 7,724,403 | 2.62 | 63.05% |
| 20 | netbk.co.jp | 1 | 4,403,626 | 6.08 | 31.14% |
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Key Insights on Top Finance Websites in Japan in July 2025
As of July 2025, sbisec.co.jp is the most visited Finance website in Japan, attracting 40.55M monthly visits. rakuten-sec.co.jp follows with 33.9M visits, and yahoo.com records 26.58M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.91, with ecnavi.jp leading at 11.73 pages per visit.
The average bounce rate is 43.0%, with reuters.com having the highest at 71.73%.
And ecnavi.jp leads the way with the lowest bounce rate at 20.02%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Finance Websites in Japan
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Last updated: August 13, 2025
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