Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November lego.com received 73.38M visits with the average session duration 06:41. Compared to October traffic to lego.com has increased by 37.24%.

Visits

73.38M

+37%

Pages / Visit

3.49

Avg. Visit Duration

06:41

Bounce Rate

55.95%

Total Visits last 3 months

Nov73.38M

Oct53.47M

Sep50.38M

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lego.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Lego.com's core audience is located in United States followed by United Kingdom, and France.

Country		All devices	Desktop	Mobile
United States	30.18%	22.14M	36.22%	63.78%
United Kingdom	8.48%	6.22M	31.36%	68.64%
France	6.49%	4.76M	26.69%	73.31%
Germany	6.24%	4.58M	28.14%	71.86%
Poland	5.55%	4.07M	27.84%	72.16%

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lego.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Nov 2024

On lego.com, visitors mainly come from Direct (50.33% of traffic), followed by google.com (32.87%). In most cases, after visiting lego.com, users go to iperceptions.com and google.com.

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lego.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Lego.com's audience also visits brickeconomy.com, followed by bricklink.com, and rebrickable.com.

brickeconomy.com

Visits:

1.28M

bricklink.com

Visits:

13.76M

rebrickable.com

Visits:

3.36M

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lego.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Lego.com’s traffic has increased by 3.48% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 7.89% up to current paid search traffic.

Organic Search Traffic

51.31M

+3%

Paid Search Traffic

3.65M

+8%

Branded Traffic Share

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lego.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

lego.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to lego.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Nov 2024

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
lego	N T	1	1,500,000	2.62	8.2%
legos	N	1	301,000	2.62	1.64%
lego store	N	1	301,000	2.25	1.64%
lego flowers	N T	1	201,000	0.22	1.09%
lego sets	N T	1	135,000	0.4	0.73%

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lego.com Backlink Analytics

Analyze and track lego.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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lego.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

144.14K

56.98M

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lego.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In November the number of backlinks to lego.com has dropped by -14.32% and equals 56.98M. The amount of referring domains has dropped by -2.46% and equals 144.14K.

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