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Shelley Walsh

content marketing specialist Shelley is a content strategist and blog editor at SEMrush. Assistant Editor at Search Engine Journal. Founder of ShellShock Content Marketing. Shelley has been a contributor to the industry for 10 years and has spoken at many online and offline events.
Top YouTube Searches

Top YouTube Searches in 2021

We compiled a list of the top YouTube trending topics in 2021, and of all time, to indicate what is the most searched thing on YouTube in 2021. Also, learn how to find the trending searches on YouTube.
May 13, 2021
We reviewed 20 billion queries for the lowest competition organic Google keyword searches so we could uncover untapped opportunities.
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competitor analysis

How To Do a Competitor Analysis with Semrush (Including Template)

Competitor analysis (also known as competitive analysis) is the act of identifying and evaluating your competitor’s strengths and weaknesses and their marketing strategies. In this guide, we‘re going to show you how to do a competitor analysis and we‘ll also provide you with a template and a checklist to get started on your own.
Feb 22, 2021
What Are External Links?

External Links (SEO Best Practices)

An external link is any hyperlink or backlink, that points to a target page on another domain from the domain it’s published on. It’s external to the host domain. External links ARE good for SEO and it’s widely accepted that external links are one of the most important metrics for high-position ranking.
Nov 11, 2020
Best Infographic Examples

14 Influential Infographic Examples To Inspire You

For inspiration, I’m going to share 14 examples of infographics that were highly influential over the last 10 years. All of these infographics were ground-breaking at their time of publishing and heavily imitated in their style across content marketing. These are all true evergreen pieces of content that keep on giving through links and page views and that’s the aim of all great content creation.
Nov 05, 2020
SEO KPIs

12 Important SEO KPIs You Should Track

Goals and KPIs are one of the most important parts of your SEO strategy, yet also one of the most commonly overlooked areas. And in this guide, we’ll dive deep into the importance of properly tracking these and help you to understand the most important ones that you should be using to report on your successes.
Oct 09, 2020
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