content marketing specialist Shelley is a content strategist and blog editor at Semrush. Assistant Editor at Search Engine Journal. Founder of ShellShock Content Marketing. Shelley has been a contributor to the industry for 10 years and has spoken at many online and offline events.
Competitor analysis (also known as competitive analysis) is the act of identifying and evaluating your competitor’s strengths and weaknesses and their marketing strategies. In this guide, we‘re going to show you how to do a competitor analysis and we‘ll also provide you with a template and a checklist to get started on your own.
We compiled a list of the top YouTube trending topics in 2021, and of all time, to indicate what is the most searched thing on YouTube in 2021. Also, learn how to find the trending searches on YouTube.
We reviewed 20 billion Google searches to find low competition buyer keywords. We reviewed high competition buyer intent keywords for an insight into user behavior. The low competition keyword list shows opportunities for small retail and service businesses.
Competitive intelligence is the secret to gaining a competitive advantage. This guide is going to show you how to gather competitive intelligence using Semrush, so that you can inform your business strategy and grow your business.
An external link is any hyperlink or backlink, that points to a target page on another domain from the domain it’s published on. It’s external to the host domain. External links ARE good for SEO and it’s widely accepted that external links are one of the most important metrics for high-position ranking.
For inspiration, I’m going to share 14 examples of infographics that were highly influential over the last 10 years. All of these infographics were ground-breaking at their time of publishing and heavily imitated in their style across content marketing. These are all true evergreen pieces of content that keep on giving through links and page views and that’s the aim of all great content creation.