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Ben Wood

digital director AT HallamDigital Director at Hallam, a UK based full service agency managing clients including Esso, Jagermeister and The United Nations. Regular contributor to sites such as Search Engine Lane, Search Engine Journal and Econsultancy.
Google Display Network Performance

A Guide To Boosting Google Display Network Performance

This post outlines the common use cases and targeting options for Google Display Network (GDN) activity, common attribution problems and key metrics you should be using to put a business case together for full-funnel GDN investment and measure the success of your display network activity.
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