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James Brockbank

managing director AT DigitaloftJames is Managing Director of award-winning digital PR and SEO agency, Digitaloft, and has been involved in search marketing since the mid-2000s. He‘s a regular writer on topics including link building, content marketing and ecommerce, having previously contributed to the likes of Search Engine Journal.
Content Marketing Examples
JavaScript SEO

JavaScript SEO: An In-Depth Guide

One of the commonly talked about challenges amongst the SEO community is getting Google to index JavaScript content, and in this guide, we‘re going to teach you everything you need to know about JavaScript SEO, looking at common problems and solutions and helping you to understand how search engines crawl, render and index content that‘s generated in this way.
Jan 05, 2021
Subdomain vs. Subdirectory

Subdomain vs. Subdirectory: Which Is Better for SEO?

One of the biggest ‘arguments‘ in SEO is the subdomain vs subdirectory debate, and in this guide, we want to clear up the confusion and help to answer the questions around this. We‘ll dive deep into the SEO considerations that you need to take around each of these and outline the instances when each of these makes the most sense to use.
Dec 21, 2020
Saas SEO Strategy

SaaS SEO: An Actionable Strategy for Growth

Take a look at the growth of some of the most successful SaaS companies and it‘s clear that their SEO strategy is the key driver behind their success, and in this guide, we‘re going to walk you through an actionable step-by-step SaaS SEO strategy that you can work through and roll out for your business.
Dec 10, 2020
B2B SEO

B2B SEO: A Complete Strategy

SEO is one of the most important customer acquisition channels for B2B companies, with strong organic visibility across all stages of the buying cycle a proven way to accelerate growth, and in this guide, we‘ll walk you through a proven step-by-step process of putting together a solid B2B SEO strategy.
Dec 03, 2020
Private Blog Networks

Private Blog Networks (PBN): The Myths and The Risks

Some SEOs choose to use link building tactics that go against Google‘s Webmaster Quality Guidelines in an attempt to accelerate their website‘s organic growth, and this includes using private blog networks (PBNs). In this guide, we‘re going to dive deep into this controversial link building tactic and address some of the common myths surrounding it.
Nov 12, 2020
Advanced SEO Techniques

10 Advanced SEO Techniques To Take You to the Next Level

When you operate in a competitive sector; you‘ll need to be doing more than the basics to achieve SEO success, and in this guide, we dive deep into 10 advanced SEO techniques that you should be using to take your site‘s organic visibility to the next level. Skill up and use these tactics to grow your organic traffic.
Oct 28, 2020
How To Calculate SEO ROI

How To Calculate SEO ROI with Formulas That Show Real Results

Like any marketing channel, there‘s a need to be able to demonstrate the ROI (return on investment) from your SEO activities, and in this guide, we‘ll walk you through exactly how you can do this. We‘ll share a formula to help you calculate the ROI as well as helping you to collect the information needed to run this.
Oct 21, 2020
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