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Susan Wenograd

Susan Wenograd is a paid media consultant with over 13 years of experience in digital marketing. You can connect with her on Twitter, or reach out at her on her website.
The Brave World of Messenger Bots
Paid Search Audits: Thinking Like a Marketer

Paid Search Audits: Thinking Like a Marketer

One of the things you will find yourself doing regularly if you work agency-side is auditing paid search accounts. This is sometimes an actual service clients pay for, and other times, it’s you digging around to get a feel for what’s going on prior to making a proposal for services. Either way, I love audits.
Mar 05, 2015
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