SEO Writing Assistant: New Design. Improved Functionality August 06, 2019

August 6, 2019image

Believe it or not, our highly acclaimed super feature for content writers is now even better! The SEO Writing Assistant has undergone some significant changes that will enhance your content writing and analyzing experience. Let’s get to them now. 

First things first, the weak points of your article are now at the forefront! The SWA now highlights what issues you should pay attention to. This feature will make your work more consistent.


The Overview score is now divided into 4 scales, and it shows at the same time the main metrics of your text: Readability, SEO, Originality, and Tone of Voice. This graph clearly illustrates which quality you should pay attention to above all. 

Simply click on the cards to open them, while clicking on an issue will take you to the detailed recommendations on the selected text metric.


Another update: at the top of the tool, you can now see if you’re logged in – be sure you are, so you can edit your recommendations and use the plagiarism checker feature.

The plagiarism checker feature is powered by Copyleaks Plagiarism Detector.

If you’re new to the SEO Writing Assistant, check out all the possibilities it offers you.

Stay tuned and share your feedback and ideas by sending us an email at

Try out the updated featureSet up SEO Writing Assistant

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.