Semrush (NYSE: SEMR), a leading online visibility management SaaS platform, has debuted a YouTube series that gives an inside look at the journeys of small business owners, solopreneurs, and startup marketers—and the twists and turns they faced while bringing their product to market. Small Business Big Results with Brian Dean is produced by Semrush Academy and hosted by SEO expert and Backlinko founder Brian Dean.
The latest addition to Semrush Academy’s marketing education hub, Small Business Big Results with Brian Dean takes place in a casual one-on-one setting, delivering a uniquely human viewing experience that stands apart from the webinar of days past.
This format gives viewers a personal look into the lives of Dean’s guests, including a series of rapid-fire questions at the end of each interview. He’ll ask them about their work habits, their favorite books and podcasts, and even their go-to lunch on a busy day.
Dean will also feature marketing conversation starters like Crystal Carter, Lidia Infante, and Mike King on the show, picking their brains on cutting-edge marketing strategies, tools, and trends that viewers need to know. In these interviews with experts, Dean will also uncover how top performers operate: what they read, the marketers they follow, and how they stay ahead of the curve in SEO and marketing innovation.
“This YouTube series offers something new by highlighting the human side of small business,” said Dean. “Sometimes all it takes to get started is the knowledge that others have been on a similar journey. But, it also doesn’t hurt to know more about the steps they took to get there, and what they learned along the way. With our show, that knowledge is only a click away.”
Small Business Big Results with Brian Dean launches as fresh data from Google shows that consumers are spending more time gathering information and getting to know brands before buying. Consumers are also starting holiday shopping early, according to Google.
These trends underscore how important it is to provide helpful content for consumers and make brands discoverable online. They also point to the importance of showing consumers the human side of your brand, as shoppers are not just researching to compare prices, but to get to know the people and values behind their favorite business.
“Our Academy—and this latest Series—aims to help marketers and businesses of any size learn how to stand out online, all while keeping a personal touch,” said Andrew Warden, Chief Marketing Officer at Semrush. “Ultimately, this Series provides another toolkit for marketers on their journeys to build brands and market their businesses.”
The first episode of Small Business Big Results with Brian Dean from Semrush Academy, featuring Wix’s Crystal Carter, is available for free on YouTube now.