Individuals working in PR are busy. PR is a fast-paced specialty that leaves little time for chasing down mentions, alerts, and news from multiple sources.
This is why we are proud to announce the creation of Prowly’s Media Monitoring tool. With the implementation of this tool, Prowly becomes a full, all-in-one workflow for PR professionals looking to streamline their processes.
Media Monitoring allows you to track only the PR mentions that matter to your business. Using artificial intelligence (AI), this tool looks at the sentiment, context and over 15 other aspects of PR hits to give you the most relevant hits possible.
With Media Monitoring you can gather competitor data and valuable consumer insights all in one place.
You can also create customer alerts for any search query to get immediately notified if a customer receives a PR piece with negative sentiment. You can also set up alerts to be notified when customers make a positive splash in a major publication.
Each captured mention gives you tons of PR metrics, and you can create custom dashboards and executive reports that tell the story of your customer’s online sentiment.
With Prowly’s over 1 million media contacts at your fingertips, you can use the outreach tool to find and reach out to potential publishers.
Media Monitoring brings Prowly’s PR toolkit full circle. You can try it for free to see for yourself how much easier PR can be!