What’s New: A Semrush and Zoho Analytics Integration Is Here

August 3, 2022image

Zoho Analytics users can now access Semrush advanced analytics through a new integration that helps monitor online marketing performance.


Zoho Analytics is part of Zoho, a platform that provides a large suite of services useful for running businesses more effectively.

With over two million users, Zoho Analytics can connect, prepare, augment, and visualize data. Those insights show long-term trends and important metrics that help predict the future. It also makes sharing and collaboration easier between stakeholders.

Since Zoho Analytics doesn’t produce metrics for keyword and backlinks data, integrating with Semrush provides synchronization of that data for even more robust insights. 

To benefit from this integration, you’ll need subscriptions to both Zoho Analytics and Semrush accounts. 

Within Zoho Analytics, the Semrush integration synchronizes data from:

  • Backlinks Competitors
  • Backlinks Overview 
  • Backlinks Referring Domains 
  • Broad Match Keywords 
  • Keyword Overview 
  • URL Organic Search Keywords
  • URL Paid Search Keywords 

Marketing professionals can use Zoho Analytics and Semrush advanced analytics data to create custom reports and dashboards they can later share with colleagues and clients. It also allows users to easily and regularly schedule and email those reports.


Other key features of the integration include daily data synchronizations and interactions with Ask Zia, Zoho’s intelligent assistant.

Zoho Analytics subscribers with a basic plan can update their Semrush backlink and keyword data daily. Subscribers with standard plans or higher have the choice to synchronize data every 3, 6, 12, or 24 hours for more accurate results.

To get further assistance with analysis, Ask Zia can interpret plain English questions regarding the Semrush workspace, and deliver insights in the form of reports. With Zia Insights, get automated contextual insights on Semrush data

Follow the steps in the slide show below to set up your Semrush-Zoho Analytics integration.

To see more benefits, features, and solutions of this integration, visit Zoho’s knowledge-based article on Advanced Analytics for Semrush

Existing users can start utilizing this integration today! Just log in to Semrush and Zoho Analytics accounts to instantly connect these platforms. 

For new users who would like to create an account, visit Zoho Analytics to start a 15-day trial or browse our Semrush offerings to see how you can start getting better analytics.

Start Synchronizing DataTry It Now

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.