Enjoy Higher Data Accuracy for Even More Spot-On Marketing Decisions
We always strive for the best, releasing new tools and improving our existing features. But all of the intel we provide is only as good as the data we build our insights upon.
This April, we are releasing a huge update that upgrades the entire Semrush .Trends solution’s data accuracy.
Smarter AI algos and an extended net of third-party data suppliers have allowed us to realize a historically high level of data accuracy for our solution and your insights.
Semrush Data Accuracy Upgrade In Numbers
This April, you’ll open Semrush and discover a lot of brushed up data across all of our reports:
- A year’s worth of new mobile data beginning April 2021
- Recalculated mobile and desktop traffic data beginning in 2017
- 2.5X more mobile data for improved accuracy
- A 46% increase in domain coverage
- Higher-quality referral and sources data for mobile users
*We’ve estimated the ‘perfect’ level of data accuracy, something we call accuracy standard, and refined our data processing AI model to make sure our intel meets this standard.
As you probably know, our data comes from various sources—both third-party and internal (If you didn’t know, you can check how we generate our insights here).
We have expanded our relationships with external data providers and advanced our own machine learning algorithms—all to bring you an impressive level of data accuracy that will help you make data-driven business decisions and come up with smarter marketing strategies and tactics.
Better Mobile DATA
We’ve more than doubled the size of our mobile dataset, which implies that our algos are now more resistant to distortions from the peculiarities of some of the sources.
We also cover 46% more domains.
The improved stats extend back to April 2021. But the upcoming enhancements aren’t just about the pure scale.
The new algo takes into account dynamics specific to mobile users, which helps us deliver device-tailored data accuracy. Because generalizations and precision don’t go hand in hand!
SMARTER AI
Our algorithm now considers the frequency of online activity of users on the domain (for instance, when they only visit a site once a month), which brings our visits numbers closer to the real-world stats.
Up Your Marketing Game With Brand New Level Of Data Accuracy
All of these amazing updates will become available to you this April, meaning a stronger marketing strategy in 2022 and beyond.
So if you see some jumps in mobile stats or variations in data across the platform, it simply means our new algo is already at work, bringing you the smartest insights that will define your marketing strategy’s success.