Original content is the key to attracting readers’ attention. Moreover, Google doesn’t tolerate scraped or automatically generated content and may remove it entirely from the search results.
In this respect, content marketers face two challenges:
- unique content creation for popular and well-covered topics,
- checking content by freelance writers for originality.
We’ll help you solve both of them!
We are excited to announce that we’ve embedded the plagiarism checker feature into SEO Writing Assistant, a smart extension for Google docs and WordPress. Now, not only does this add-on give you actionable writing recommendations, but it also checks your text for originality!
To access the plagiarism checker, run the SEO Writing Assistant in your document and just click on the ‘Originality’ button at the bottom left.

This plagiarism checker feature detects the total percentage of copied words in your text and identifies original sources of content from across the internet.
This feature works for all languages and is available for SEMrush Guru and Business plans:
- 5 checks are available per month for Guru subscription
- 10 checks are available per month for Business subscription
Not subscribed yet? Sign up for a 7-day free Guru trial and get full access to the SEMrush Content Marketing Platform, which covers the complete content marketing workflow from ideation to creation, optimization and measurement.
If you’re new to SEO Writing Assistant, check all the possibilities it gives you.
The plagiarism checker feature is powered by Copyleaks Plagiarism Detector.
What do you think about this enhancement? Share your feedback and ideas on how to improve the add-on by sending us an email at swa-feedback@semrush.com. And stay tuned, as more updates are coming!
Ensure your content is engaging and originalGet a 7-day free Guru trial
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.