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Success Stories

Learn How Hasanov Capital Used Marketplace To Execute Their Entire Content Strategy From the Ground Up

Meet the New York-based loan specialist that is now positioned to attract more traffic and generate leads
Hasanov Capital
Company type:
Consulting Services
Industry:
Business and Real Estate Finance
Company size:
<10
Location:
NY, USA
Semrush Marketplace products/services used:
Semrush Pro, Semrush Marketplace Premium
Website:
hasanovcapital.com
Hasanov Capital is a Finance & Investment firm specializing in business and commercial real estate lending as well as real estate investing. Providing alternative ways of financing commercial real estate and business loans.
Businesses are constantly told that, when it comes to online visibility, content is king. But when you don’t have any existing content on your site – let alone a content strategy – where do you even begin?
This was the sizable dilemma facing Farrukh Hasanov, the co-founder and CEO of Hasanov Capital. “We didn’t produce much content before, and its role in our business was minimal,” he says. “Our website was just a portfolio to enhance the credibility of our brand.”
When the company decided to change their approach, however, their goals changed too. The company wanted to use content to drive more traffic and generate more leads – “a vehicle to bring in more success”, as Hasanov puts it. There was just one problem.
“As a small company, we didn’t have our own in-house content writing expertise, and we didn’t have enough time and resources to produce content on our own.”
Hasanov originally considered hiring an in-house writer, but he faced another common barrier for many niche enterprises – finding someone who understood the industry. Until Semrush Marketplace came into play.
An Efficient Solution
“When we decided to redesign our website, we needed 30 different pages of SEO-optimized content, written by someone with expertise in our specific field,” he says. “We reached out to Semrush Marketplace and, as a result, we got all the necessary content written professionally and in a timely manner.”
As well as the original website copy, the firm has also ordered other kinds of content to help them meet their online marketing goals. “We order two blog articles each week to further optimize the website,” says Hasanov, “and we recently ordered an email blast and a press release. So I think that’s four or maybe five products that take the headache out of the way.
“We also have a Premium plan subscription, so for $40 a month, we get 10% off the content we order, as well as some other cool features like express orders and multiple content revisions.”
“I totally recommend Semrush’s content writing services to anyone that wants to utilize content to generate leads and sales”
Farrukh Hasanov
Hasanov Capital
A Lasting Impact
So what has all this meant for the company moving forward?
“Semrush Marketplace has helped us lay a solid foundation for our content strategy,” says Hasanov. “Literally all of the content we have on our website was created from scratch. It allows us to keep our website up to date, and show our clients that we are in the marketplace.”
Hasanov is also impressed with the “outstanding” support he has received. “Every time I need help with my content review or just need to clarify something, it takes no more than one hour for the Marketplace team to respond.”
On the whole, the company’s experience has been a hugely positive one, and Hasanov believes that other businesses can also benefit from using Marketplace.
“I totally recommend Semrush’s content writing services to anyone that wants to utilize content to generate leads and sales,” he says. “No matter what industry you’re in, and no matter what level of content marketing experience you have, Semrush can help you succeed with your content.”
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