Knowing everything about what you purchase is very important to make full use of the product. You wouldn’t want to buy a car without knowing all of the features it offers and how they work, right? The same goes for your Semrush account.
Please note: to check how much of your limits you've used throughout the month, you can go to the Subscription Info page under the account profile menu.
Follow these articles for information on the limits of each area of Semrush.
This is the starting point of any online marketing activity—who your organic and paid competitors are, how well their websites perform, and which keywords are at play.
Within our reports, in just a few clicks, you will get the right keywords for your campaigns, uncover your competitors, and gather all the analytical data you’ll need.
A Request serves as a search. If you typed in a domain and were redirected to the Domain Overview, that would be one request.
However, clicking on the traffic number listed under Organic Search from the Domain Overview would be the second request. Each time you go to a different report within Semrush, that counts as an additional request.
Results are what show up for your query. For example, if you go to the Organic Positions report for a domain, each keyword would count as a result. The same goes for the exports; you would be limited to the number of results available for your subscription plan.
You can purchase Semrush .Trends as an add-on for a paid Semrush subscription (or as part of a custom Semrush plan) for $200/month..Trends subscription gives you access to Traffic Analytics, Market Explorer, EyeOn, and One2Target tools. With these tools, you can benchmark and compare multiple websites’ performance, traffic, and user engagement, monitor trends, conduct awesome presale research, and more.
The 3 sample domains (ebay.com, amazon.com, nationalgeographic.com) allow you to see the features and reports of the Semrush .Trends solution in action before deciding to add full access to your subscription.
Plans & Prices
Access to Traffic Analytics data based on your subscription is as follows:
Free subscription without Semrush .Trends: Limited access to the Overview report (free accounts can make 10 total requests/day between all Semrush reports), and all remaining reports can be viewed using our 3 sample domains (ebay.com, amazon.com, and nationalgeographic.com).
Paid subscription without Semrush .Trends: Ability to enter queries into the Overview report. All remaining reports can be tested using our 3 sample domains. The number of results in all Traffic Analytics reports is limited to 10.
Paid subscription with the .Trends solution: Complete access to all Traffic Analytics data, reports, and features. This includes:
Free subscription without Semrush .Trends: Limited access to the Overview report (free accounts can make 10 total requests/day between all Semrush reports). Worldwide level only. No historical data.
Paid subscription without Semrush .Trends: Ability to enter queries into the Overview and Demographics reports. All remaining reports can be tested using our 3 sample domains (ebay.com, amazon.com, and nationalgeographic.com). Worldwide level only. No access to historical data.
Paid subscription with the Semrush .Trends solution: Complete access to all Market Explorer data, reports, and features. This includes:
Traffic Sources filters
Market Traffic graph
Trending keywords widget
All domains report
Access to EyeOn data based on your subscription is as follows:
Free and Paid subscription without Semrush .Trends: Option to create one list containing up to 5 domains. You are limited to 100 requests per 24 hours; no data can be exported. Access to the Social Media report is limited (only Posts and Posts per day numbers). Historical data is limited to the last 3 months.
Paid subscription with the Semrush .Trends solution: you can create up to 20 lists, each containing 5 domains max. The 24-hour limit of available requests is 3000 on Pro level, 5000 on Guru, and 10000 on Business. All data can be exported to CSV and Google Sheets. Full access to the Social Media report is provided.
Access to One2Target data based on your subscription is as follows:
Free and Paid subscription without Semrush .Trends: Limited access to all reports; data is provided only for several sample domains (ebay.com, amazon.com, and nationalgeographic.com). Worldwide level only. No historical data. No option to filter by device.
Paid subscription with the Semrush .Trends solution: Full access to the tool, the option to research any website, and filter the results by country, device, or specific month. Option to create lists from scratch or import from EyeOn or Market Explorer.
Traffic Analytics also offers you its very own API.
Some of the major Semrush tools require a preset project. All tools within a single project are focused on the same domain. This way, you are able to keep track of your progress.
Our Projects section serves as a valuable resource for any digital marketer. Through various tools offered within the Projects interface, users can find powerful information to effectively structure their digital marketing campaigns.
Based on your subscription level, you are only allowed a certain number of Projects:
Share projects with your colleagues for dynamic and transparent cooperation.
You can always delete a project to free up space for a new one, but keep in mind that you will lose all of the previously collected data.
Plans & Prices
The Maximum number of pages that can be crawled in a single audit:
- Free: 100
- Pro: 20,000
- Guru: 20,000
- Business: 100,000
Pages to crawl do not roll over each month; however, they reset on the 1st of the month.
Once you use up your total amount for the month, you would either need to wait until next month for your limits to be reset, expand your limits, or upgrade your account to receive more pages. When conducting your Site Audit campaigns, you will want to keep this in mind so you don’t waste your limits.
Since page load speed has a great influence on user experience and is a ranking factor for Google, you can see why AMP has become an important platform for e-commerce and advertising.
You will also want to keep these limits in mind when reporting. If you ever run out of keywords, you can always remove individual keywords, remove any projects, buy more keywords, or upgrade your account.
Cannibalization Report is included in the Guru or higher subscription plans. It allows you to detect the pages that compete for the same keywords and search rankings and lose positions due to this competition.
Multi-targeting is available to our users with a Guru or higher subscription plan and allows users to gather rank-tracking data for multiple devices and locations simultaneously within the same project (for example, Desktop vs. Mobile).
Please note: When you add another location or device to your campaign, your account is charged separately for the keywords in the second location.
So, a Project tracking the same 10 keywords in 3 different locations costs 30 keywords from your account limits.
If you want optimization ideas for 100 keywords 10 times a month, you will be spending 1,000 SEO ideas units. Your limit refreshes each month on the 1st of the month.
Please keep in mind that this tool shares its limit of keywords (labeled as SEO Ideas units on your Subscription Info page) with SEO Writing Assistant and SEO Content Template. Every target keyword you enter into one of those tools will also count against the same pool of limits (10 for a Free account, 500 for a Pro account, and so on). More info on SEO Ideas units can be found in the SEO Ideas units section of this page.
Semrush offers multiple tools for content marketing. In addition to optimizing your content and tracking its performance, you can use SEO Content Template for creating SEO-friendly content from scratch.
Topic Research is a smart tool for content ideation in a creative and informed way, but please note that Free users and users on Pro will only be able to use it twice. Guru and Business users have unlimited access to topics.
Marketing Calendar lets you organize a team’s marketing plans. This tool is available on our Guru and Business levels of subscription. While with a Guru you could manage just one calendar at a time, with a Business you could manage an unlimited number of calendars.
Additionally, Business accounts can share Marketing Calendars with “read-only” access as well as “edit” access, but Guru accounts can only share calendars with “edit” access.
SEO Content Template analyzes your top competitors for your target keywords and provides you with recommendations for creating winning content. While with a Free you can create 1 template with 10 keywords, Pro accounts are upgraded slightly with 1 template with 30 keywords.
On a Guru and Business, you get unlimited templates with 30 keywords per template. However, each account level takes these keywords from your SEO Ideas limits. This means that the maximum possible number of keywords on Free is 10, Pro 500, Guru is 800, and on Business it's 2,000.
SEO Writing Assistant is a browser extension that integrates SEO Content Template recommendations in your Google Docs or MS Word (it also functions as a WordPress plugin). It’s possible to use it once with a Pro and a Free account. Guru and Business also give you additional plagiarism checks (5 and 10) as well as tone of voice checks.
SWA limits are the same at each account level as SEO Content Template limits.
On Page SEO Checker
SEO Content Template
SEO Writing Assistant
The limits for each account level are:
Free: 10 units*
All SEO Ideas Unit limits renew on the 1st day of every month.
The reason these tools share the same unit is that they all operate when you enter a target keyword or set of keywords into them.
On Page SEO Checker pairs keywords with landing pages of your site to generate recommendations to improve the SEO of the pages. Every time you pair a keyword with a landing page, it costs 1 unit. If you pair 2 keywords to a landing page, it will cost 2 units.
SEO Content Template (SCT) takes a target keyword and location and generates a template for SEO content aimed at ranking on Google’s first page for that keyword. Every keyword entered in this tool will use 1 SEO Ideas unit.
SEO Writing Assistant (SWA) is a Chrome add-on that integrates an SEO Content Template with WordPress or Google Docs that grades your draft of a piece of content according to our SEO Content Template recommendations.
Every time you enter a target keyword for a piece of content attached to the SEO Writing Assistant, it will use 1 SEO Idea unit.
Please note these two tools (SCT and SWA/Quick Checker) share units.
The general rule to keep in mind is that one keyword entered into any of these tools = one SEO Idea unit.
If your monthly limit is 500 units and you generate 10 SEO Content Templates (with 1 target keyword per template) and enter 100 keywords into On Page SEO Checker, your monthly limit would remain at 390 units.
Please note: With a Free account, you are given 10 SEO Idea units but will be limited to only 1 SEO Content Template or SEO Writing Assistant. This limit will be for the lifetime of your account and will not refresh monthly.
Therefore, with a free account, you can:
- Use all 10 SEO Idea Units by tracking 10 keyword-page optimizations with On-Page SEO Checker
- Create 1 SEO Content Template, track 1 keyword for the template, and then use the remaining 9 units for On Page SEO Checker
- Connect SEO Writing Assistant to 1 document, tracking 1 single keyword, and then use the remaining 9 units for On Page SEO Checker.
*The number of keywords you track in your SEO Writing Assistant document or SEO Content Template will determine the SEO Idea usage.
The number of keywords you can export with CPC and volume data is limited by your subscription:
Please note: you can export as many keywords as you have in a PPC Keyword Tool campaign. However, you will only be able to export CPC and volume data for the amount available with your plan. For example, a Pro account could export a PPC Keyword Tool list with 600 keywords, but only the first 500 (based on campaign and alphabetical order) would have CPC and Volume data. The remaining 100 would just be exported as keywords without any further metrics.
Plans & Prices
The limits for the Keyword Magic Tool are as follows:
Reports per day
Free - 10
Pro - 3000
Guru - 5000
Business - 10000
Results per report
Free - 10 in the user interface, 0 in export
Pro - 10000
Guru - 30000
Business - 50000
Reports per hour
Free - 10 per hour
Pro - 100
Guru - 100
Business - 100
Number of total keywords you can add to Keyword Manager in all of your lists:
- All subscriptions: 100,000 keywords
Number of times you can cluster a list in Keyword Manager per month:
- Free - 0 times
- Pro - 10 times
- Guru - 30 times
- Business - 50 times
Keyword Manager (Refresh Keywords per month)
Free - 0
Pro - 250
Guru - 1000
Business - 5000
List sharing limits:
- All paid users can share lists with Editor access with other paid users.
- All paid users can share lists with Viewer access with all users (including Free users).
- Free users cannot share Keyword Manager Lists.
Here are the limitations for scheduling your reports by package:
- Branded reports: reports with a header that include both a logo and a brief description of your brand instead of the standard Semrush logo in the header.
- White-labeled reports: The “The report data taken from semrush.com” phrase will be removed, Semrush will not be marked as a sender, and you will be able to customize the email text when scheduling or sending the report.
- Custom themes: a set of backgrounds for your reports.
- Custom visual styles: various color schemes and font sets to choose from.
Product Listing Ads (PLA) are displayed when someone searches on Google for a product that has a listing on Google Shopping. This type of ad is more intent-oriented and has a much higher conversion rate than the regular ad snippets. Therefore, serious e-commerce should pay close attention to the PLAs.
With a Free, Pro, or Guru account, you will be limited to only 10 rows of results when you query a report in this tool.
With a Business account, you will have full access to PLA Research reports. These reports include a PLA Positions report, Competitors report, and Copies report (for seeing your competitors’ actual PLAs).
Semrush users can also access Traffic Analytics API (Basic or Extended) as part of their paid subscription, allowing them to pull the data listed below for up to 5 domains in a single request.
Complete access to the Agency Growth Kit add-on can be added to any paid Semrush subscription.
Semrush Pro ($129.95/mo)
|Semrush Guru ($249.95/mo)||Semrush Business ($499.95/mo)|
|AGK Start ($69/mo)||✔️ $198.95/mo||❌||❌|
|AGK Scale ($149/mo)||✔️ $278.95/mo||✔️ $398.95/mo||✔️ $648.95/mo|
Agency Growth Kit lets you:
- Create white-label and branded reports (the number of available reports depends on your subscription);
- Use themes for reports and customize their visual style;
- Create an unlimited number of client profiles in the CRM;
- Create interactive and secure white-label portals in Client Portal.
Check your limits on your Subscription Info page. If you are interested in just accessing this data without the other functions that Semrush offers, you can reach out to email@example.com.
By understanding your account's features and capabilities, you will have a stronger hold on the data we offer. You can use Semrush for free with limited functionality or use a free 7-day trial to test out the tools. The platform will automatically offer the trial to you, but if you would like to use Semrush for free or save it for later, you can skip this step:
Alternatively, you can choose one of the three main plans from the start: Pro, Guru, and Business. Please find the pricing for each plan here.
If none of these plans fits your marketing needs, contact us to create a flexible custom plan.