Display Advertising Tool
Enhance your GDN campaigns by monitoring competitors’ display ads. Analyze their ad texts and banners, locate where your competitors are advertising, and analyze what audiences your rivals are targeting.
Explore GDN competitive landscape
View competitors' display ads
Do mobile and desktop analysis
Define your target audience
Get an Overview Of Your Competitor’s GDN Strategies
Explore competitor’s campaigns
- Ads- see the total number of display ads from an analyzed advertiser.
- Publishers- find out how many domains publish display ads from your competitor.
- Countries- discover in which countries your competitor is most active.
- Devices- understand which options other advertisers are focusing on in terms of device type and OS (iOS vs. Android).
- Formats- explore which formats are used more frequently in your niche and analyze the breakdown more thoroughly.
Search ads by keywords
If you want to find all of the display ads associated with a specific product, simply enter the product name as a keyword in Display Advertising. The tool will show you Text and HTML ads in which this word or phrase was used. You can filter results by location and device. This is a great opportunity to explore new markets, products, or competitors in your niche!
Analyze Your Competitor’s Display Ads
Key elements of an ad
The average number of monthly searches of a particular keyword over 12 months. This information will help you estimate the keyword’s value and benefit for your rankings.
Ads trend
Understand how actively your competitors are advertising their businesses. You can check if there has been any drastic change in their campaigns in the last months.
Advertising behavior
Sort ads by their popularity and view the first and last seen dates. Specify the device type, geographic location, and time frame to analyze your rivals’ ads in detail and discover their advertising behavior.
Discover New Advertising Opportunities
Spot new publishers
You can increase the chances of your display ads appearing on relevant websites by identifying the right placements with our Publishers Report. Locate where your competitors are advertising and pick up high-performing placements for your display campaigns.
View display ads from different devices
With the Semrush Display Advertising analytics reports, you can see changes in statistics for different device types the ads were displayed on. Perform a deeper analysis of your competitors by finding out which OS and devices your competitors prefer to focus on.
Target the right audience with Audience Insights
Audience targeting
To deliver the right message to the right person at the right time, you can analyze what audiences your competitors are targeting and use their best practices. These insights are now available in the Display Advertising tool. You can see breakdowns by gender, age, interests, and top advertiser categories. Gain audience to better understand your target audience and expand your marketing funnel!
Benchmark any domain for monetization potential
AdSense Benchmark Tool
Google AdSense is a program run by Google that provides publishers with a way to earn money from their online content. But how can you know if the game is worth the candle? With the AdSense Benchmark Tool, you can see your domain’s estimated ad revenue, that is, the potential revenue you could make if you monetized your website by publishing ads via Google AdSense.
