Display Advertising
See top publishers and advertisers
Google’s Display Network is a huge part of search advertising; and it offers millions of websites where you can promote products and services. But how can you avoid wasting money on bidding for impressions and clicks that don’t bring any leads or sales revenue for your business? Learn from Google’s Display Network’s best performers!
The SEMrush Top 30 Report shows the best performing advertisers' sites and their text and media ads, as well as the landing pages they've promoted and how many ad placements they've used. It will also uncover the calls to action they've used to engage users, and reveal publishers' websites that are relevant to what they are selling or offering.
You will also see publishers’ websites that reach thousands of internet users every day. If you analyze relevant data and find ideas that monetize your website or blog, you will increase your AdSense earnings.
Analyze competitors' display ads
Google’s Display Advertising is an interruption activity. That’s why making prospective customers switch from the website they are visiting to yours is such a challenge. As an advertiser, you must intervene in a users’ web surfing and give them a very good reason to click your ad.
With SEMrush Display Advertising Data, you can analyze how other companies successfully build display ads:
Analyze competitors’ and industry leaders’ engaging ad headlines, sub headlines, images, design, call to action, and special incentives.
Display the ratio of text ads to media banners, and see what works best for attracting prospective users and switching them to advertisers’ websites.
See how many impressions of every given ad we have noticed, and get an idea about an ad’s stability in generating conversions.
Spot new publishers
While setting up display advertising campaigns, Google’s Display Network proposes different ad targeting options, including placement targeting. You can skip this step or use it to gain control over where your display ads’ impressions will be located.
Researching competitors’ publishers is one of the most important aspects of display advertising. Performing a deep competitive placement analysis prior to launching any display campaigns can save on your display budget and time on testing different publishers' websites.
With the SEMrush AdSense Publishers Report, you are able to locate where your competitors are advertising on and pick up high performing placements for your display campaigns. The websites that send traffic to your competitors could be nice placements for your business as well.
By spotting websites that you have not used yet to promote services or products, and by increasing your display presence on specific placements, you ensure that your ads are reaching your target audience.
View displays from different devices
While creating display advertising campaigns, you will be allowed to select on which devices your ads will be displayed. You can choose desktop computers, laptops, tablets, or mobile devices if you have a website with a responsive design, or a mobile version, or if you are promoting an app.
The SEMrush Display Advertising feature allows you to see changes in statistics depending on which devices the ad was displayed. You will see your display campaign across the screens of PCs, tablets, or smartphones, and understand which devices help you reach customers the best.
- See which devices produce the most impressions of your ads;
- Analyze whether text ads or media banners work best for specific types of devices;
- Adjust your display campaign settings and let users better interact with your ads!