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Digital Media Buyer | SEMrush

Digital Media Buyer

Remote

WHO WE ARE

SEMrush is an all-in-one digital marketing software suite designed and united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. Going on our 10th year of trailblazing experiments and constant progress, we've grown into the world's leading competitive research service for online marketing.

A Digital Media Buyer will be responsible for the development and implementation of media strategies and tactics with third-party vendors that include but not limited to native advertising, content syndication, paid display, external online events, and email blasts. An ability to communicate effectively, translate results into a consumable story, and own the details is crucial.

Key responsibilities

  • Develop strategic recommendations for external media advertising that meet business and marketing goals and objectives
  • Develop tactical recommendations on the audience, geography, competitive and creative rotation
  • Own execution of media plan details with development and maintenance of documentation, approvals, and budgets
  • Negotiate and place media campaigns directly with third-party vendors including global media outlets and niche bloggers
  • Provide measurement with necessary information and document framework to pull results data (e.g., performance reports, buy summaries, etc.)
  • Analyze the data against the defined campaign success metrics
  • Manage invoices and billing-related responsibilities of the media plan

Job requirements

  • Understanding of the media planning and buying process as well as a background in digital marketing concepts, best practices and buy practices
  • Strong communication skills, including the ability to discuss campaign wins and challenges directly with client contacts
  • Ability to understand client objectives and how they translate into media strategies
  • Possess up-to-date knowledge of the digital media marketplace (opportunities, rates, partners), including display, native, mobile, video, social and paid search channels
  • Experience with third-party ad servers, tagged URLs and site tagging strategy
  • Experience in pulling research, rating and competitive information from differing available resources depending on the context
  • Strong mathematical and analytical skills with the ability to analyze campaign data and market research and assist in formulating actionable optimization plans
  • A minimum of three years of media planning experience in an agency or a marketing department

Benefits

  • Medical, Dental and Vision Care

  • 401(k) plan with company matching 50% of employee’s contributions for the first 6% of salary (available after the first 90 days of employment)

  • Short Term & Long Term Disability

  • Life Insurance

Some additional perks that SEMrush has to offer:

  • Flexible work hours

  • FREE snacks and drinks

  • Monthly onsite and offsite corporate event

    It is the policy of SEMrush to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.

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