Do you think of YouTube as just a video platform? It’s actually the second most popular search engine after Google and makes it a valuable channel to marketers that can’t be ignored.

If you want to use video in your marketing, it’s essential to keep an eye on the most popular YouTube videos, searches, and topics. This can help feed your video content strategy by understanding popular trends on the video platform, from reviews to how-tos and more.

Although there isn’t any officially released data, a few YouTube keyword tools can help you to understand what are the most popular YouTube videos. Another option is to find Youtube trending topics data in Google Trends. 

For reference, we compiled a few lists of top trending topics that can give an indication of what is the most searched thing on YouTube in 2021.

What Is the Most Searched Thing on YouTube in 2021?

  YouTube Trending, US   YouTube Trending, Global
1 drivers license olivia rodrigo 1 godzilla vs kong
2 no more parties 2 botella tras botella
3 calling my phone lil tjay 3 astronaut in the ocean
4 techy 4 peaches justin bieber
5 big purr 5 survivor
6 cardi b up 6 lil nas x
7 heartbreak anniversary 7 apna time bhi aayega today full episode
8 friday night funkin music 8 dhar mann
9 mortal kombat movie 2021 9 ام سيف
10 godzilla vs kong 10 fiki naki
11 coi leray 11 piuzinho
12 throat baby remix 12 perputhen
13 streets doja cat 13 taarak mehta ka ulta chashma
14 back in blood 14 pamela reif
15 king kong vs godzilla 15 52 gaj ka daman
16 can you feel my heart 16 psg
17 est gee 17 n/a
18 dhar mann 18 n/a
19 jenni rivera 19 n/a
20 beatbox 20 n/a

What Is the Most Searched Thing on YouTube All Time?

Every day, YouTube’s two billion active monthly users watch over a billion hours of video, so new topics can quickly get massive amounts of searches.

As YouTube doesn’t give direct access to keyword data, you can find what topics are being searched the most by visiting Google Trends and choosing “YouTube Search” in the top menu. 

The following is a list of the top 25 most searched things on YouTube of all time:

  YouTube Trending, US   YouTube Trending, Global
1 fortnite 1 minecraft
2 minecraft 2 fortnite
3 asmr 3 tik tok
4 nba youngboy 4 pubg
5 cardi b 5 asmr
6 pewdiepie 6 bts
7 tik tok 7 tiktok
8 ariana grande 8 free fire
9 post malone 9 blackpink
10 gacha life 10 baby shark
11 bts 11 motu patlu
12 bruno mars 12 despacito
13 logan paul 13 pewdiepie
14 jake paul 14 bad bunny
15 peppa pig 15 bruno mars
16 kodak black 16 billie eilish
17 markiplier 17 maluma
18 ed sheeran 18 cocomelon
19 juice wrld 19 bhojpuri song
20 kendrick lamar 20 aaj tak live
21 kevin gates 21 peppa pig
22 fgteev 22 peliculas completas en español
23 jacksepticeye 23 بيبي
24 billie eilish 24 justin bieber
25 baby shark 25 galinha pintadinha

Top YouTube Trending Topics from 2008 to 2021

  YouTube Trending, US   YouTube Trending, Global
2021 drivers license olivia rodrigo 2021 godzilla vs kong
2020 tik tok mashup 2020 techno gamerz
2019 old town road 2019 old town road
2018 juice wrld 2018 songs 2018
2017 despacito 2017 despacito
2016 juju on that beat 2016 work rihanna
2015 hotline bling 2015 hotline bling
2014 fancy iggy azalea 2014 enrique iglesias bailando
2013 harlem shake 2013 harlem shake
2012 gangnam style 2012 gangnam style
2011 party rock anthem 2011 party rock anthem
2010 love the way you lie 2010 love the way you lie
2009 party in the usa 2009 boom boom pow
2008 palin 2008 womanizer

YouTube Trending Topics: Most Popular YouTube Videos Right Now

The most popular YouTube videos and creators on YouTube aren’t static. In fact, YouTube’s trending page updates roughly every 15 minutes to keep up with the massive amount of traffic the site gets. 

If you want to know what is the most searched thing on YouTube today then head to the trending page and scroll through.

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Most Subscribed YouTube Channels

Apart from looking at top trending videos on YouTube, it’s also useful to keep up with trending channels and what content they produce that is resonating with users.

In May 2021, the most subscribed YouTube channel is T-Series, India’s music and movie studio. The top channel has 50 million subscribers more than YouTube Movies, the second most subscribed channel.

Out of the top ten most subscribed channels, the dominant topics are:

  • Music
  • Childrens
  • Sports
  • Entertainment

Most Subscribed YouTube Channels in 2021:

  YouTube Channel Subscribers
1 T-Series 181m
2 YouTube Movies 135m
3 YouTube Music 115m
4 PewDiePie 110m
5 Cocomelon - Nursery Rhymes 110m
6 SET India 103m
7 YouTube Gaming 88.9m
8 Kids Diana Show 78.1m
9 WWE 76.6m
10 YouTube Sports 75m

Get Keyword Ideas for YouTube

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How Do You Find What’s Trending on YouTube?

Like Google, the video search engine has its own algorithm that decides what results to display on top YouTube searches. The algorithm changes over time, but the criteria that videos are judged include:

  • The number of views
  • Number of comments
  • Usefulness to a viewer
  • Bounce rate

Trending content can be music videos from famous artists or viral videos that become popular. However, YouTube tries to keep misleading videos off its trending page.

An example of a video with a misleading title might be a video called “Best Value Computers Available Today,” in which the creator talks about a funny experience at an electronics store instead of comparing computer hardware.

It’s easy to find the most searched videos on YouTube. You can go to the trending page on YouTube or check the Google Trends YouTube page. The Google Trends YouTube page provides a list of the current most popular topics and search queries that people have typed into YouTube. You can also see search terms that were trending over a certain period since 2008 (see above for table of Top YouTube Trending Topics from 2008 to 2021).

Get More Insights Into Your YouTube SEO

Video content can be a powerful marketing tool. The key to getting the most out of YouTube for your brand is to have an understanding of what content is working for your audience.

By tracking YouTube trends in your niche, this will help to inform your content strategy and content planning.

Apart from knowing what is trending on YouTube, keyword research will also uncover ideas for topics. The Semrush Keyword Tool can filter out keywords that have a video snippet in the SERP. This will uplift keywords that have a strong intent inclined towards video content.

The YouTube rank tracker app can also help to match YouTube rankings with keywords and track your YouTube rankings to instantly spot wins and losses.

Data taken from YouTube and Google Trends, May 2021.

What Is the Most Searched Thing on YouTube in 2021?
Top YouTube Trending Topics from 2008 to 2021

Get Keyword Ideas for YouTube

with Keyword Magic Tool

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Shelley WalshShelley is a content strategist and blog editor at SEMrush. Assistant Editor at Search Engine Journal. Founder of ShellShock Content Marketing. Shelley has been a contributor to the industry for 10 years and has spoken at many online and offline events.
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