SEO 101

Header Tags and H1 Tags

SEO 101

7 min read
How To Use Header Tags and H1 Tags for SEOHeader tags and H1 tags make webpage content more user-friendly and are part of basic SEO best practices. There are different types of header tags, categorized by numbers, from H1 to H6. Each header serves a different purpose, giving search engine crawlers like Googlebot valuable information about that page. This guide focuses on how to use H1 tags to improve your SEO results.
Connor LaheyMay 31, 2021
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On-Page SEO
Subdomain vs. Subdirectory

SEO 101

9 min read

Subdomain vs. Subdirectory: Which Is Better for SEO?

One of the biggest ‘arguments‘ in SEO is the subdomain vs subdirectory debate, and in this guide, we want to clear up the confusion and help to answer the questions around this. We‘ll dive deep into the SEO considerations that you need to take around each of these and outline the instances when each of these makes the most sense to use.
James BrockbankDec 21, 2020
What Is Bounce Rate

SEO 101

7 min read

What Is Bounce Rate and What Is a Good Rate?

Bounce rate is the metric calculated when someone visits a single page on your website and does nothing on the page before leaving. More specifically, a website’s bounce rate measures how many visitors leave a page without performing a specific action. In this guide, we’ll discuss what makes a good bounce rate and ways to improve your bounce rate.
Connor LaheyDec 15, 2020
On-Page SEO Checklist
Meta Tags for SEO

SEO 101

7 min read

Beginner’s Guide to Meta Tags for SEO

Meta tags provide information about a webpage and directly influence how search engines view a website. In this beginner’s guide to meta tags, learn how to optimize your on-page SEO with meta tags. You’ll also get tips on the best tools to use. We cover basic title tags to robots and viewport meta tags.
Connor LaheyDec 07, 2020
Blog SEO

SEO 101

8 min read

Blog SEO: Tips to Optimize Your Blog Posts

Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog. Having a strong blog SEO strategy is a smart way to do that, organically attracting readers and boosting your website’s visibility.
Connor LaheyNov 25, 2020
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