Our marketing content covers a range of articles about marketing analysis, customer journeys and marketing strategies. So you can create result-orientated campaigns to be a better marketer and SEO.
branded content


13 min read
Why You Need Branded Content (and How To Get It Right)Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.
Connor LaheyMar 31, 2021
Competitor Analysis
competitor insights


8 min read
6 Competitor Insights You Can Get in 30 MinutesExperienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.
Natalia ZhukovaFeb 24, 2021
api for business
New Podcast

Jul 22, 2020

24 min

Lessons from Google’s Structured Data Guru on Doubling Rakuten’s Traffic
Lessons from Google’s Structured Data Guru on Doubling...Today on the Marketing Scoop, we’re talking to Gary Illyes, Webmaster Trends Analyst for Google, and ‘Chief of Sunshine and Happiness.’ Listen in as Gary explains how Google worked with Rakuten to...
Target Audience for SEO


8 min read

How To Define Your Target Audience for SEO

The reality is that you can’t ignore who the target audience for your SEO strategy is, and in this guide, we’re going to walk you through the different approaches that you can take to define this, as well as helping you to understand exactly what this is and why it‘s so important to the success of your SEO efforts.
Connor LaheyDec 09, 2020
Guide to App Store Optimization


10 min read

An In-Depth Guide to App Store Optimization (ASO)

If your business has an app, you can‘t ignore app store optimization (ASO), and in this guide, we‘ll walk you through how to optimize your app across the two major app stores (the Apple App Store and the Google Play Store), share the reasons why you can‘t ignore this tactic and shine a light on the major ranking factors.
Connor LaheyNov 27, 2020
Competitor analysis
Using Semrush Audience Insights
Conversion Rate Optimization for Beginne


11 min read

Conversion Rate Optimization (CRO): The Beginner’s Guide

What is CRO? It’s the process of getting the maximum percentage of visitors to your business website to perform a certain goal. Using CRO, you can make sure that your website is designed in such a way as to make it appealing and easy for customers to do business with you. CRO tries to capitalize on the website visitors you already have.
Connor LaheyOct 16, 2020
Analyzing Other Websites' Traffic


9 min read

Analyzing Other Websites' Traffic with Semrush

Where does your competitors’ traffic come from? How successful are they in engaging the target audience? Are they affected by the main marketing trends? In Semrush’s Traffic Analytics you’ll find estimates of competitors’ traffic channels, geographic distribution, visitor behavior and more.
Natalia ZhukovaSep 30, 2020
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