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Productive Shop

Productive Shop

B2B strategic partner

Canada

リモートワーク

10-49

2015

4.9
Productive Shop is a B2B marketing consultancy specializing in strategic projects to improve enterprise SOV and increase sales qualified leads. We're a partner rather than a "vendor", the team will specialize in your industry and help you with budget planning, roi calculations and attributions modeling that goes beyond simple organic search metrics.
クライアントの事業規模
価格設定モデル
  • プロジェクトベース
予算
  • $5,000+
地理的な焦点
  • United States
言語
  • 英語
成功事例

課題

- tight budget for UX redesign - had to work with an existing CMS from which we could not migrate to a more modern one - on-page SEO was non-existent, the blog was incredible but not optimized

ソリューション

- run a technology audit and correct front and backend to satisfy on-page experience factors - improving the hosting provider speed - remove too many CTAs that were not driving conversions - focus on removing zombie pages - build better relationships with integration partners to get backlinks

結果

+ Increased organic share of voice (sov) by 54% + Increased B2B leads by 66% + Increased Online traffic: 27.86% + Decreased Bounce Rate: -84.66%

課題

- Compete in a highly saturated market - Low budget meant we need to be laser-focused - Low internal stakeholder understanding of SEO - Low Paid ads budget

ソリューション

- Rebuild the website based on user search demand - Optimize landing pages - Editorial calendar & content output tailored to CFOs and Controllers - Rebuild internal linking - Build a mobile-first site

結果

- 900% traffic increase in 8 months - $700,000 is closed deals attributed to SEO project - internal product, sales, and leadership alignment

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