PBJ Marketing

Your wise counsel for all things digital

District of Columbia, United States

リモートワーク

10-49

2011

4.9

We strive to be seen as wise counsel for our clients. The person they call for in-depth conversations about their business and a go-to source of guidance and advice.

We work hand-in-hand with our clients to develop digital solutions driven by the knowledge of their business and our interactive expertise. With a strong emphasis on both quantitative and qualitative research, our recommendations are always backed by data-driven insights and developed for a long-term growth strategy.

The secret to our success is the right balance of art and technology, insight and planning, strategy and execution — all working together to create a seamless, inspired, and memorable online experience.

When it all comes down to it, we outperform other digital marketing firms because we don’t operate the way they do. Most are virtual factories, juggling dozens of accounts every day. It’s a lose-lose partnership. An apathetic way of thinking that might be profitable for an agency but won’t impress you in the end, and we’re not happy if you’re not.

Instead, each of our strategists is assigned a tiny fraction of our account load, which provides them the bandwidth to learn everything there is to know about your business. Your customers, competition, value propositions, past advertising experience, market movements, and strategic goals will become ours.

We also couldn’t achieve omniscience without taking an objective, pragmatic approach to choosing client partners. If we feel our methodology isn’t a good fit for your business, we’ll be honest. That’s how you can be confident that, should you choose us as your digital partner, we’ll deliver the results we promise from the outset.

成功事例

Yale Medicine 200% Increase in Ad Clicks

$500,000

2022

12 か月間

課題

Yale Medicine is the clinical practice of the Yale School of Medicine. They are the largest academic multi-specialty practice in New England. For our first engagement with Yale Med, we focused on their Fertility Clinic which was no where to be found on SERPs and seeing dwindling traffic.

ソリューション

To increase awareness and drive traffic to the Fertility Clinic's website, we leverage both Facebook and Google to run brand awareness campaigns. On Facebook, we targeted people showing an interest in parenting and fertility, while on Google we served ads on high volume yet relevant keywords.

結果

Facebook Campaign: -2M+ Impressions and a record-breaking 7,500+ Clicks to the Fertility Clinic's website -Industry low $3 CPC Google Search Marketing: -250,000+ Impressions -Industry-low $1.70 CPC -60% Increase in average session duration

Using Online Efforts to Drive In-Store Sales

$200,000

2022

12 か月間

課題

Acuantia is one of the world's largest suppliers of water, chemical, vertical, and septic tanks. Unhappy with their recent performance, we were tasked with helping them to achieve the monthly revenue goals at their stores around the country by increasing inbound calls and facilitating offline sales.

ソリューション

Using client data, we were able to identify the top selling SKUs and seasonal trends to create dedicated shopping campaigns using Performance Max. Additionally we used geo-targeted Google Display and Facebook campaigns around the storefronts to drive in store sales.

結果

-Sales increased by 55.28% -ROAS increased by 30.52% -Total Phone Calls increased by 15.70%

24% Increase Qualified Leads & 22% Increased Sales

$600,000

2023

12 か月間

課題

Arrow Lift is one of the premier providers of home elevators and mobility solutions in California, Minnesota, Wisconsin, Iowa, Ohio, and the surrounding states. The biggest challenge Arrow Lift faced was generating quality leads for their niche product within their markets.

ソリューション

Our approach was to maximize reach within all markets by expanding brand awareness and changing the type of keyword match to their search campaigns. Raising brand awareness included targeting homeowners who purchase related products, launching new campaigns to reach users on different platforms, and

結果

22% Increase in YoY Sales 70% Reduction in CPA 24% Increase in Qualified Leads