Bartholomew Media Group
Marketing for Contractors and the Skilled Trades
Bear Lake, Michigan, United States
Welcome to Bartholomew Media Group (BMG), your go-to Full-Service Construction Marketing Agency specializing in empowering the skilled trades. We serve various trades, including Contractors, Remodelers, Electricians, HVAC specialists, Roofers, Landscapers, and Painters. Our mission? To drive transformative results through tailored digital marketing strategies that work for you.
In the heart of Michigan, BMG has carved out a niche by focusing exclusively on the construction industry. Our founder, Tom Bartholomew, recognized a glaring gap in the market: small 'Ma & Pa' construction companies struggling to navigate the complex world of website design and online marketing. With a vision to bridge this gap, Tom leveraged his two decades of hands-on experience as a licensed builder to establish BMG.
What sets us apart? It's our deep-rooted understanding of the construction landscape and award-winning communication skills. We don't just know marketing; we know construction marketing. This industry-specific expertise has propelled us to become the Top Contractor Marketing Agency in Northern Michigan.
Our services are designed to generate more than leads; we aim to secure you better projects that align with your skills and business goals. We offer:
- Custom Website Design: Tailored to showcase your unique skills and services.
- SEO Optimization: To ensure you're found by the right people at the right time.
- Social Media Marketing: To build and engage with your community.
- Email Campaigns: Designed to nurture leads and keep your clients returning for more.
- PPC Management: Get the leads you want when you need them.
We operate under a simple yet powerful ethos: honesty and integrity in all we do. It's not just about the results we deliver but also the trust and relationships we build along the way.
Choose Bartholomew Media Group and take the first step towards revolutionizing your construction business today.
MarkhamElectricians.com wanted an easy-to-navigate, lead-generating, Local SEO Optimized website that matched its brand. To top it all off, they wanted to rank on the first page of Google for the Keyword Markham Electricians and variations of that keyword in six months.
We got to work with in-depth research on competitors of Markham electricians, what keywords they were using, and what websites gave backlinks to them. We used various tools in the SEMRUSH tool kit, including keyword gap analysis and backlink gap analysis, to analyze the competition.
In the first three months, search engine results slowly started climbing, and into the third month it was showing up on page two of Google. By month four, there were a total of 12 keywords showing up in Google searches, with three targeted keywords on the first page. We surpassed our six-month goals
Roofing Website Re-Design
Rain Tech Roofing knew they wanted an easier-to-navigate website to convert visitors into customers. They also wanted a responsive website that was optimized for local search to generate more traffic from search.
We designed a new WordPress Roofing Website. Rain Tec Roofing is a responsive website built for all devices, starting with a mobile-first design. We utilized a video hero image to show potential customers the crew in action. The Keyword Magic tool was used to find the top-performing keywords to use.
The site has seen a 500% increase in traffic over a seven-month period. The bounce rate has also dropped by 37% with an increase in customer retention and page visits.