80/20 Digital

80/20 Digital

Results-Driven Marketing

Melbourne, Victoria, Australia




Lead Generation for Service-Based Businesses

Want to take your business to the next level? Need a top class digital agency in Melbourne to get you there? If you run a small to medium sized business, and you have a need for lots of ongoing enquiries, 80/20 Digital can help. Since 2010, 80/20 Digital has been changing the way digital marketing is experienced by SMEs in Australia. 80/20 Digital’s lead generation experts take a profit-focused, transparent, more effective, and more efficient approach, than other digital agencies in the market, so you can drive traffic, maximise sales and boost your bottom line.

Choose 80/20 Digital for top class lead generation solutions:

  • Digital Marketing Strategy
  • SEO
  • Google Ads PPC
  • Content Marketing
  • Social Media Advertising
  • Organic Social Media
  • Email Marketing
  • Web Design & Development
  • Landing Page Design

Discover a smarter approach to marketing. Get in touch with 80/20 Digital now for a free consultation with our digital marketing experts.  

  • リテイナー
  • プロジェクトベース
  • $1,000 - 2,500
  • Australia
  • 英語


This multi-award winning campaign was for Betta Fire Protection, a small Sydney-based fire protection business. Our client wanted to reach a revenue milestone in FYR 2023 by growing YOY revenue by 19% through targeted Google Ads, SEO, social media, and email marketing.


A 20.12% increase in conversions, 47.94% surge in conversion rates, and a 10.55% reduction in cost per conversion in Google Ads. We increased conversions from lead generation (phone calls and enquiry form submissions) by 20.12% while organic traffic skyrocketed by 293%, with over 60 Top 10 rankings.


Betta Fire Protection's revenue exceeded expectations, reaching a remarkable 33.3% YOY revenue increase from the previous year (which exceeded target by 14.3%), generating a demonstrated ROI of 1,800%.


This is multiple award-winning campaign for Davidson Property Advocates set ambitious goals to drive new business growth and revenue in 2023 through SEO and Google Ads. Key to this was understanding the buyers mindset and to reach the client effectively with persuasive ads and landing pages.


Our strategy involved conducting a deep dive SEO analysis of competitors and meticulously researching highly targeted keyphrases and suburbs to ensure our campaign reached the most relevant audience.


We drove a 242% year-on-year increase in organic traffic by achieving 112 top 10 rankings including 91 top 3 rankings. In Google Ads, we increased conversions by 264% and the conversion rate by 208% while decreasing spend by 67%. This yielded a remarkable 547% ROI for the year.


PCR Accounting & Advisory engaged our digital marketing agency to revamp its branding, website UX, and develop a high-performance lead generation program.


Targeting high-net-worth entrepreneurs requiring a suite of business accounting and finance services, our strategy centred on lead generation through SEO, local SEO, content marketing, organic social media, and email marketing.


87 keyphrases now rank in the top 3 and 131 keyphrases rank in the top 10 on Google for keyphrases with high commercial intent. Organic impressions increased by 632.6K and revenue doubled in the space of two years yielding a remarkable ROI of 844%.

Melbourne, Victoria, Australiaのエージェンシー80/20 Digitalは、SEOとデジタルマーケティングでShowfrontのビジネスを成長させました
Melbourne, Victoria, Australiaのエージェンシー80/20 Digitalは、SEOとデジタルマーケティングでGladwin Legalのビジネスを成長させました
Melbourne, Victoria, Australiaのエージェンシー80/20 Digitalは、SEOとデジタルマーケティングでPCR Accounting & Advisoryのビジネスを成長させました
Melbourne, Victoria, Australiaのエージェンシー80/20 Digitalは、SEOとデジタルマーケティングでAce Sports Clinicのビジネスを成長させました
Melbourne, Victoria, Australiaのエージェンシー80/20 Digitalは、SEOとデジタルマーケティングでDavidson Property Advocatesのビジネスを成長させました
Melbourne, Victoria, Australiaのエージェンシー80/20 Digitalは、SEOとデジタルマーケティングでBetta Fire Protectionのビジネスを成長させました
Melbourne, Victoria, Australiaのエージェンシー80/20 DigitalはNYX Digital Marketing Award - Excellence in ROI賞を獲得しています
Melbourne, Victoria, Australiaのエージェンシー80/20 DigitalはAVA Platinum Digital Award - SEO賞を獲得しています
Melbourne, Victoria, Australiaのエージェンシー80/20 DigitalはAVA Gold Digital Award - SEM賞を獲得しています
Melbourne, Victoria, Australiaのエージェンシー80/20 DigitalはAVA Gold Digital Award - Digital Advertising賞を獲得しています
Melbourne, Victoria, Australiaのエージェンシー80/20 DigitalはAVA Gold Digital Award - Integrated marketing賞を獲得しています
Melbourne, Victoria, Australiaのエージェンシー80/20 DigitalはNYX Digital Marketing Award - Digital Marketing Campaign賞を獲得しています




Melbourne, Victoria, Australiaのエージェンシー