FREE online PPC coursePPC Fundamentals Course with Joel Bondorowsky
Get to know the basics of PPC from one of the world's most respected advertising specialists.
36 video lessons crafted in cooperation with PPC expert Joel Bondorowsky
In just 5 hours you will learn the fundamentals as well as different facets of pay-per-click advertising
The course is 100% free! Save your money for your future PPC campaigns
PPC Fundamentals Course Contents
Module 2. Strategy
Successful PPC campaigns have a sound strategy in place at their core. Learn how to create your strategy and budget accordingly. We'll also cover sales and decision-making funnels, as well as establishing conversions.
Module 3. Search Advertising
Become a PPC expert as you learn how to set up your PPC campaigns. Drive relevant traffic to your website that converts into customers. You will find out how to set up your PPC search advertising campaigns with Google Ads.
Module 4. Shopping Campaigns
Successful shopping campaigns attract motivated shoppers who are looking for the right seller. In this module, we'll help you convert shoppers into buyers as we introduce you to shopping campaigns, help you set up your Merchant Center and your data feed, and launch your own shopping campaign.
Module 5. Display Advertising
An effective display advertising campaign attracts and motivates potential customers. Learn how to use display ads to build your business.
Module 6. Universal App Campaigns
You will learn how to promote your mobile app in Google Search Results, the Display Network, the Google Play Store, and on YouTube with Universal App Campaigns.
Module 7. Bidding and budgeting
Setting bids and budgeting for a campaign determine how successful it will be. Learn how to maximize your PPC campaign's profitability. You will get advice on how to set bids and budgets to ensure that your money is well spent.
Module 8. Multi-Touch Conversions
Not all conversions happen on the first visit. Some take place after multiple visits from multiple traffic sources.
Who is this course for?
This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.
About the author
Joel Bondorowsky is the founder of PPC Designs and a total PPC addict with more than 20 years experience under his belt. Throughout his career, Joel has launched advertising campaigns for more than a thousand businesses with an aggregate budget numbering hundreds of millions of dollars.
Watch easy-to-follow video lessons
Study the specially picked materials to dive deeper into the topic
Test what you’ve learned
What to do after the course
Get certified by Semrush
After completing the course, you'll have all the necessary knowledge to take and pass the PPC Fundamentals Exam.
If you already have reasonable PPC skills, you can bypass the educational part and test yourself right away by taking the exam. Upon passing it, you'll earn a certificate issued by Semrush, which will serve as proof of your knowledge of PPC essentials.
Let’s get started!
You might also like
PPC Fundamentals Course with Joel Bondorowsky
Learn what it takes to become a confident pay-per-click specialist from field expert Joel Bondorowsky in a series of video lessons. Learn more.
You are going to start the !
Before you start, review the information below:
Certify your team request
Want to rest assured that your employees’ knowledge of the Semrush toolset is up to the mark?
If you’re interested in making a request, please leave your email.
Become a contributor
Want to join the Semrush Academy expert community? You will have the opportunity to reveal your own tips and tricks on Semrush tools. If you’re interested, leave your email.